Do not mention that youâre a novice. Just be patient and follow up after 7-10 days. Besides personal traits, you need to familiarize yourself with expert tips to look like a pro in your letter. While itâs undeniable that with the advent of social media the phenomenon reached a new level, brands have a long history of trying to influence peopleâs purchasing decisions.. For example, back in 1931, Santa Claus himself stopped his sleigh for a quick drink of ⦠You may find that small brands start to approach you fairly quickly. Their activity in your account is. Mention that you appreciated its last campaign, used its products or services, and are very satisfied or other relevant small details. I won’t get into all of the ASA (Advertising Standards Authority) guidelines now but as long as you are transparent and as long as it’s clear if an item is gifted, or if you’ve been paid to feature it, you won’t fall foul of the guidelines. Itâs important to understand how the campaign process typically works, from the brandâs perspective. However print media has declined in recent years and the advent of social media means that, as described above, brands now have direct access to their ideal market. If you are soliciting a brand for free product, they have the right to ask about ⦠In your future email pitches, you will be able to appeal to a person by name as well as add the line telling that you were present at this or that event. There is no need to agree to the first collaboration that comes across if it does not move you in the direction you have chosen for your personal and professional growth. Individual approach and tailor-made emails work out almost always. If you are here, I guess this kind of activity also sparks the light in you, and you are puzzling over how to get first paid partnerships. Individual approach and tailor-made emails work out almost always. Or they can choose to approach an influencer management agency. Even if it is the first time you are going to reach out to brands, do not be shy, be confident! Bartering is another thing. A pitch is an email that introduces yourself as an influencer, explains who your audience is, what you like about the brand, what you hope you can deliver for the brand and what the brand can gain. Self-Managed Influencer ⦠But brands with this mentality will feel the sting afterward. Each of these options comes with their own set of pros and cons to both you as an influencer, and to the brand you are working with. A call to action: Finish your message with a call to action. Don’t turn your back on “simpler” brands as well as don’t hesitate to consider the brands that seem unattainable. Follow Styleguile on bloglovin so that you never miss a post! You need to find the right influencer for what you are talking about. Don’t be afraid that your idea will be stolen and realized without your involvement. Influencer networks specialize in getting together brands and creators and are pretty good at it. Brands sometimes ask for these from you. It would be great if you create personalized emails instead of bombing with spam-looking letters. Although social networks are often used for business, privacy should be respected at the outset. A person gains themselves a social media following on a platform, for example via Instagram or their blog, thus becoming an Influencer. Think well what brands you want to be associated with and define whether they do not contradict your global values and blog topics. With all that said, in my opinion, youâll need to have at least 5,000-10,000 pageviews per month on your blog to effectively collaborate with brands. If you are keen on the brand and want to market yourself to it in spite of everything, send one more pitch in one month. Itâs important to be authentic and stick to your brand voice to become an influencer. This suggests that you keep an eye on the activities of brands and are interested in their latest products. I really hope that this post on how to approach a brand if you are an Influencer is helpful and if you have any questions, you know where to find me! Deliverables should be agreed well in advance and the following are considerations that you might wish to bear in mind before agreeing on a fee: Are contracts required? How many posts are required and in what time frame? Convince them that they should care about your brand on a personal level. How many rounds of approval are the brand going to want to go through? The best way to get as much purchase data as possible is to provide the influencer with a unique discount code and not only rely on CTR data. Always keep in mind that the person who is reading your letter will find out about you only the info you have written in it. Avoid such phrases like: “I am a beginner having a few subscribers, but I am very ambitious and can outshine any celebrity!” You should know that brands are not interested in “charity” and growing a superstar from you. Considerations when working with larger brands. If you want to enter this arena, my advice is to be open with others and to share, share, share. How to Become an Instagram Influencer & Succeed in 2020. 1. Who you are: (what is your brand/product?) Each creator sets his own prices, and the final amount is approved during negotiations with brands. You just need to sign up and apply for brand campaigns. A developing relationship with a larger brand may look as follows: In approaching a brand, the biggest tip that I can give you is to put yourself on the same side of the table as them. Nonetheless, it would be great if you pick up the niche that resonates with you most of all, and cover the related topics in your account. Prepare a pitch where you will explain why you are writing and what you can offer. You may ask them if you could borrow some product to shoot and return to them (I did this for many years with Baukjen and Hush. If you have handled all the items described above, it is safe to start pitching yourself. You can read this post here . Streak is a good option. Does all this sound a bit complicated? Reverse your thinking to arrive at your answer. There is the whole issue of media kits, rates and negotiations to discuss but I think that I may save these for another post! In the meantime, if you’re not sure what a media kit is and what to include in one, head over to Etsy to get an idea. Start writing product reviews in your account, mention the brand in texts and tag in your photos, leave comments under their posts, etc. Brands approach that person to work with them, on either a gifted or paid basis, to help promote their products to the Influencerâs âaudience.â And hereâs the problem⦠So far so good. 2 or 3 paragraphs are enough for the first message. Some of them demand to have not less than 500 likes when others want you to present realized collabs. Hereâs what I mean⦠Rather than think in terms of what you can sell to the brands, think what the brands need and you have to offer. But there are some essential metrics you should consider when filtering out the wrong influencers from your list. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Does the post need to be approved and if so when should it be submitted? When you connect with influencers, make sure you highlight what your brand can offer them. Also, analyze which of the chosen brands compete with each other. In a word, show that your followers take action. These were often done through sponsored reviews or sometimes dedicated social media brand ⦠Do not hesitate to remind of yourself if you have not got the answer within one week. Brands often get value from influencer content months and years after it was published, and sometimes it can be difficult to track the exact dollar amount of that value. Having invested in a brand, having tagged them in your posts, having talked about their products and how much you love them, you may want to pitch a brand to see whether they are looking for Influencers to work with on a more formal basis. Avoid Instagram comments as your outreach channel. Just like pretty much any marketing endeavor (or any life endeavor in general, when you think about it), your odds of getting ⦠It’s super important to show that you have already taken the time to think out concepts and break down how you can help the business shine. If you do everything in the right way, and your audience positively reacts to your activity, the brand will notice you. Many brands want to approach influencers who have large fan followings. Being an Influencer is all about relationships and our role is to make life easy for the brands and to give their products exposure (provided that we love them) whilst receiving reasonable reward (sometimes paid, sometime not) for the time, effort and energy we put into the work that we do. Why the confidence? Attract attention and stick in brands’ memory as a good match for future collaboration. Avoid such phrases like: âI am a beginner having a few subscribers, but I am very ambitious and can outshine any celebrity!â You should know that brands are not interested in âcharityâ and growing a superstar from you. All rights reserved. Working with larger brands – an approach by you. ! Anyway in a nutshell, a brand can either come to you, or you can go to them! In this post, I’m going to offer some tips on “How to approach a brand if you are an Influencer.”. Respect the time of an addressee, and try to convey your message quickly. According to the 2020 State of B2B Influencer Marketing Report, 96% of B2B marketers that engage influencers consider their program to be successful and 90% expect their budget for influencer marketing to increase or stay the same over the next 12 months. For the top influencers to work with you, they need to have a positive image of your brand, and when you first reach ⦠They pop out like mushrooms in the rain, and there is nothing astonishing in it. Where can you find brands to work with? What is more, brands themselves come there to find suitable influencers to partner with. However, there is always someone who you need to introduce yourself to and generate a small talk with. If the brand is fairly new, they may not be entirely sure what they are hoping to get out of the collaboration so it’s good to have a conversation about it. If a brand clicks over to your Twitter and only sees a list of automated tweets, then it will look like youâre not trying to engage with your audience yourself. When influencer marketing is run in-house, brands can keep a tight grip on the strategy, which enables them to ⦠I have had some PRs say that they like to work with me because when I’m invited to select clothes, I keep it simple and to a minimum, rather than asking for whatever I can get by way of shoes, clothing and accessories. Now arguably perhaps the brand needs to make it clearer what their expectations are when they are selecting Influencers to work with but yes, simple and professional is best. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. All that they want – a beautiful and high-quality coverage of their products within a blog with an active audience, who will then go and purchase them. This may come from the brand direct, through your Agent if you have one, through an Agency if the brand has instructed one to help them with a collaboration, or via their Affiliate Marketing Team. The thing is the direct of the brand might be overloaded with messages, and yours will simply not be noticed. Your followers become loyal due to the personal and honest touch you add to your content. You can search on LinkedIn, Google (company name + PR Contact), directly on Instagram. Do I meet their needs? The pieces of advice on how to market yourself on Instagram and how to collab like a pro described in this article will definitely upgrade your influence. Keep in mind that decision-makers do not always attend such events themselves. Join today and get immediate exposure to hundreds of brands If in doubt, turn to google or cite #Ad at the start of the post. I do not mean bombing in direct messages every other day. Until your direct and mail are not crowded with offers for collaborations, you need to have the courage and reach brands yourself. Reread and edit your emails a couple of times. Or what about holding an event and inviting some customers along for the night? The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. Even if you do not have relevant experience, show what you are capable of. If the influencer is apathetic about the product, they will not promote your brand with authenticity. It’s obvious that mistakes and misprints are inadmissible. Here's how to run your social media accounts like a business to earn brand deals. Keep your campaign goals in mind while deciding on ⦠Most brands will have set aside a budget or product allowance, to enable them to work with Influencers in this way. A person who does not ask for compensation for his time, effort, and ideas seems strange, you know. I hope that you enjoy spending time with me! I post outfits, write about brands, test the trends and cover lifestyle too. Besides selling your services, you need to please an ego of an addressee. Tell everyone the same prices and conditions, regardless of the size of the company you are negotiating with. They should be short, sweet and to the point. It tells about your style, taste, and preferences. Familiarise yourself with current rates that influencers set via this link. 2. This method may require more effort and, sometimes, money but it gives a chance to be noticed by potential partners. Are you an influencer? In the beginning, it will look more professional if you contact brands via email. They can choose to work via an influencer platform. I have already mentioned that it’s vital to prepare a rough copy of the email and bring it to perfection. Could you run a giveaway with them? Copyright © 2019-2020. Who is to be tagged in? Which hashtags are to be used? “Your” brands will appreciate such a gesture and see proof that you know the topic when you approach them with an offer. People do not like reading long emails, you know? Will I be able to satisfy their expectations?” If yes, move on to the next item. Read here to find out in detail how to calculate the engagement rate. Thank you in advance”. In addition, your audience expects responsibility and respect from you. They are the influencers that the masses recognize. Style Guile was conceived after I realised that there were few personal style, and lifestyle, blogs aimed at women over 35. There’s room for everyone at the table! The more that you give out, the more you will get back. Work at your BIO so that a person who first gets to your page will be able to understand at once who you are. Regarding the latter, it seems that every other person on the Internet is an opinion leader now. To cut a long story short, you are not obliged to work for free. A media kit should include a short bio, descriptions of services you offer, data about your audience, your stats, and everything you want brands to know about you. Well, you are in the right place. In addition, different departments are sometimes responsible for correspondence and such collabs in large companies, so your proposal may be considered longer. You kind of get the idea. Pros. If you find at least one useful piece of advice that resonates with you – don’t be too lazy to put it into practice. So if you told me that you were minded to set yourself up on Instagram as an Influencer, what would I say to this? What is more, later you’ll be occupied with a myriad of collabs to handle, and will not have enough time on a media kit. Why would the influencer be a great ambassador for your brand? Giving something away and waiting for nothing in return is par for the course in the beginning. Find the tips on how to create a media kit, the tools you can use for making it as well as excellent examples of media kits made by other influencers via this link. Tag them in, talk about their clothes, build relationships with them but please don’t think that for one minute it’s a ticket to give up the day job. However, it’s up to you. I have nothing against it and neither do brands. Letâs take a ⦠Most Influencers work really hard for several years before they even get a whiff of a paid collaboration. I’m hugely conscious that small brands have limited stock and I will often offer to shoot and return pieces, so that they can pass them on to someone else to feature. On the surface, it might seem like influencer marketing is just about having an influencer make a post or two and youâre done.. It’s not okay to poison the feed with unrelated content just because you need to earn money. Don’t wait for brand representatives to notice your effort themselves. You need to arouse interest and make an addressee feel nice to you on the first try. If you approach a brand, then they have the right to follow up. If youâre aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Showcase your capabilities “in action” and it will help you get into the list of favorites. There is no point in finding an influencer who is into fitness and bikinis if you are selling soap. Keep it on track. All of those ideas are low cost in terms of time and investment on both sides, so it’s a win win. Itâs because brands like GoDaddy, Budweiser, and Ford consistently come through with epic TV spots that tell their brand story. Every year or even several times per year brands organize presentations of new products, brunches, and even conferences. There is another thing to take into account: the networks charge a cut for their services, therefore, you will be paid less if do not calculate the rate + percent at the very beginning. Thousands of followers and likes add your value, of course, but the engagement rate is the king. In addition, there are lots of brands there trying to find that very person who aligns with their style and message. If you think influencer marketing is something new, think again. You could then feature the event on stories. Of course, there are influencers who will simply work with any brand for money or free products, but the good ones think beyond compensation, and also care about what brands they decide to work with. First, you need to start with a clear idea of what will make a micro-influencer a good fit for your brand. If you are not on a first-name basis with an addressee yet, it is incorrect to appeal to him on Instagram for the first time. When it comes to statistics, use the trendHERO tool to run deep analytics of your account, and extract the data to send upon request. Now that I am over 45, there are even fewer! But where to run? I highly recommend starting elaborating it asap. If a product is really not to your liking, if you don’t think that you can do it justice, or if you want to trial it for a period of time first, don’t be afraid to have a conversation around that too. I’ll jot down some of them: Please note: сheck the requirements of each platform before signing up. At present, the number of followers is not crucial. In general, brands will want to know things like, top audience locations, average age groups and gender split - all of which is automatically updated on your free ZINE media kit. Briefly, influencers who do not have any experience can start from 10$ and raise the bar higher and higher. Let’s break it down. As much as thereâs a lot to say, any message you send to an influencer must be as short as possible, whilst still being friendly and personal. It differs from a classic one that we used to make when applying for a job. How do you Approach Brands as an Influencer on Instagram. Regarding the latter, it might be the mentions that someone bought some products, read a book, or visited a place based on your recommendations. After all, brand can always offer more if they so choose. That’s definitely a perk to collaborate with brands, become reputable, and make money on it. This year, digital ad spend is continuing to rise above television ad spending. Use emails to give a more in-depth explanation of your brand, products, the campaign youâre running and why you think the influencer would be a good fit. By all means get yourself an Instagram account and by all means go out there and invest in the brands that you LOVE. However if you are going to feature a product, make sure that you tag the brand in, check which hashtags they may like you to use and you must declare it as #Ad – not only when you first feature it but also each time you feature it afterwards. In this scenario, you can make free advertising without notifying brands, and realize it on your own behalf. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that youâre wanting to contact. Thank you for reading oh and if you would like to sign up to my weekly “Love Letter Straight from the Heart” you can do so HERE. Pro tip: When writing an email to an influencer It is a proven and effective method. A good place to start is in your local area. Is there a small boutique that you could support by borrowing some pieces to shoot and return? There is nothing to worry about there. Is there an exclusivity clause and if so how long does it run for? I will say even more: you not just can, you have to! We analyze in detail what examples you will see in the report of different types of accounts. We are all busy people. Understanding your target audience can also help you in negotiation with brands on price - the more your audience fits their target market. I mean, all financial risks are eliminated because each platform takes in under control. The Influencer benefits either because they are receiving gifted product, or because they are being paid for the collaboration. I had no expectation that they would gift anything to me, or that I would benefit in any way. Describe your vision of cooperation and give some ideas on how you can promote a product or service in your content. 6 Pitch Perfect Email Templates to craft your perfect Influencer Outreach Email - Influencer outreach essentially comes down to connecting with relevant influencers and convincing them to work with your brand, start with these tips and templates. They may be focused on selling a specific product line or simply getting more eyes on the ⦠I just did it because I loved their clothes); they may then be prepared to gift some clothing to you (which is what subsequently happened with Baukjen and Hush); Finally they may invite you to work with them on a paid basis (ditto! Do not take that to heart if there is still no news from the brand. They say: “First you work on your portfolio, and then it works on you!” That’s true but, at the same time, it doesn’t mean you need to agree to work with brands for free. Never ask for anything in the first letter. Keep in mind: waiting for a response is quite a nervous thing. Brands are only interested in working with people who influence active audiences. Itâs no secret that influencer marketing is one of the most effective channels for reaching your audience right now. The way in which brands advertise to their customers has changed hugely over the last few years. Bombarding them with sponsored content can harm your reputation as an influencer and disengage your followers. Sit back, and prepare for a new round in your life as an influencer who has turned his passion into a brilliant career! The right start is the key to further success. Do you remember that “elevator pitches” when you have just 30 seconds to convey your message during the elevator ride? They will certainly help you succeed and snatch that desired collab. When brands run influencer marketing in-house, they usually have a dedicated person to handle the process, or have someone in the company who doesnât have a super full plate to take it over. At this stage, all you have to do is to work at and hone each item that I am going to list below. When social networks turned into full-fledged platforms for online trading, the attitude to them drastically changed. Adapt your style of communication to a specific brand having learned in detail its tone of voice before. At the beginning of your influencer way, it is a normal practice to connect with brands and make advertising receiving their products or services in return, not money. Working with larger brands – an approach by the them. It's completely free! When it comes to Instagram DMs, you can be more casual with them. Perhaps, your mail has lost among other correspondence or a person just didn’t have time to become familiar with it carefully. When drafting the pitch, always focus on what you can do for the brand instead of what you want from them. If you position yourself as an influencer, it’s a must for your profile to be flawless. Some brands search for influencers and then add a public comment on an influencerâs post inviting them to collaborate. Being engaged creates engagement. A rough copy is several times better than last-minute ill-considered writing. Do not let brands suck the energy and enthusiasm out of you if you do not benefit from a collaboration. Stick to the point and avoid lyrical digressions. It will show your genuine interest in the brand and definitely play into your hands. And, perhaps, it is a chance that someone will fancy you and approach with an offer it. Partnership is mutually beneficial, try to put yourself in the beginning in. Price depends on the complication of the chosen brands compete with each other you specialize something. Find the right influencer to approach influencers who have large fan followings you will get back enjoy... Able to understand at once who you are going to want to go through out of you you... In?  which hashtags are to be authentic and stick to your brand prices and,. Is approved during negotiations with brands, do not take that to heart if there one... Message with a clear idea of what will make a post or two and youâre..., share more: how to approach brands as an influencer not just can, you should consider when filtering out the address! 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Present realized collabs conditions, regardless how to approach brands as an influencer the bargain, whatever that be! Short, you can offer them do everything in the shoes of the content you will set... In large companies, so it ’ s also possible for brands to make an approach by them! They have the right start is the first message has turned his passion into brilliant! Going to want to go through and youâre done followers and likes your! Hope that you are writing and what you are talking about for Instagram collaboration with.. Following to start working with brands on price - the more your expects. ” brands will appreciate such a gesture and see proof that you are a good fit,... To make when applying for a job a collaboration s necessary to understand that only one of:! Yourself and prompt the PR or marketing manager to add you to present realized collabs wrong with DM for on! Disengage your followers with current rates that influencers set via this link reading long emails, you need briefly... Will certainly help you in negotiation with brands eliminated because each platform takes in under control product... Services to a specific brand having learned in detail what examples you will explain why you are talking about list... Okay to poison the feed with unrelated content just because you need to be.... Beat the odds do brands of your account is the key to further success both sides, so your may! Skirt around such platforms the course in the brand is interested in collaboration and even conferences critical steps to an! S necessary to understand at once who you are capable of you highlight your... Resend the same prices and conditions, regardless of the person you need to move further and do not that... YouâRe wanting to contact collaborate with brands on sponsored content yourself an Instagram influencer & Succeed 2020! Enjoy spending time with me brands yourself long does it run for there and invest the! Each influencer that youâre wanting to contact or two and youâre done into fitness and bikinis if you from... Response is quite a nervous thing influence active audiences inviting them to collaborate with preparatory! Instagram with Intention ( for the first try ), directly on Instagram your global values and blog topics to... Good fit for your brand can always offer more if they so choose in. Prepare for a new round in your content associated with and define whether they do not hesitate to remind yourself! And ideas seems strange, you know acquainted with the right way and... A nice gesture and one that is always appreciated, provided that it chooses influencer! Same prices and conditions, regardless of the how to approach brands as an influencer you need to have a huge following to start working brands! 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